Proceedings of the 5th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2019)

Impact of Perceived Corporate Social Responsibility on Organizational Citizenship Behavior: The Mediating Role of Organizational Trust

Authors
Xinying Huang, Lihua Guo
Corresponding Author
Xinying Huang
Available Online December 2019.
DOI
10.2991/sschd-19.2019.34How to use a DOI?
Keywords
Corporate Social Responsibility, Organization Citizenship Behavior, Organization Trust.
Abstract

Based on the theory of social exchange, this paper explores the effect of corporate social responsibility on organizational citizenship behavior from the perspective of employee perception and studies the impact mechanism, that is, the intermediary role of organizational trust. The statistical analysis of the survey data of 230 employees shows that the internal and external corporate social responsibility perceived by employees positively affect the organizational citizenship behavior of employees. Also, the organizational trust completely mediates the impact of internal social responsibility perception on organizational citizenship behavior and partially mediates the impact of external responsibility perception on organizational citizenship behavior.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 5th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
December 2019
ISBN
978-94-6252-859-8
ISSN
2352-5398
DOI
10.2991/sschd-19.2019.34How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Xinying Huang
AU  - Lihua Guo
PY  - 2019/12
DA  - 2019/12
TI  - Impact of Perceived Corporate Social Responsibility on Organizational Citizenship Behavior: The Mediating Role of Organizational Trust
BT  - Proceedings of the 5th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2019)
PB  - Atlantis Press
SP  - 85
EP  - 92
SN  - 2352-5398
UR  - https://doi.org/10.2991/sschd-19.2019.34
DO  - 10.2991/sschd-19.2019.34
ID  - Huang2019/12
ER  -