Research on Marketing Strategy Innovation of Provincial Performing Arts Group

DOI

10.2991/sschd-18.2019.76How to use a DOI?

Keywords

Provincial Performing Arts Group, Marketing Strategy.

Abstract

By analyzing the current marketing situation of provincial performing arts group, this paper summarizes the existing problems in the marketing process and explores the causes of the problems. Aiming at providing reference for the formulation of marketing strategy of provincial performing arts group in the future, the paper expounds the principle structure and networking characteristics, and innovates the marketing strategy of provincial performing arts group.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jin LONG
AU  - Run-De LU
PY  - 2019/01
DA  - 2019/01
TI  - Research on Marketing Strategy Innovation of Provincial Performing Arts Group
BT  - Proceedings of the 4th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2018)
PB  - Atlantis Press
SP  - 417
EP  - 421
SN  - 2352-5398
UR  - https://doi.org/10.2991/sschd-18.2019.76
DO  - 10.2991/sschd-18.2019.76
ID  - LONG2019/01
ER  -