Brief Analysis for Beijing Tourism Group Acquisition to Home Inn from Business Synergy Perspective

DOI

10.2991/sschd-18.2019.75How to use a DOI?

Keywords

Beijing Tourism Group, Home Inn, Business Synergy Effect, Acquisition.

Abstract

Currently many enterprises are carrying out acquisition action frequently. However, the key factor to measure successfulness of acquisition is whether the business synergy effect has been realized or not. Therefore, the Beijing Tourism Group acquisition case for Home Inn has been selected to check business synergy effect from profitability, growth potential and market share aspects. The result of this study will offer experience reference for future synergy effect research of horizontal acquisition and propose some suggestions to related regulatory authorities.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Li-Ping LI
AU  - Wen BAI
PY  - 2019/01
DA  - 2019/01
TI  - Brief Analysis for Beijing Tourism Group Acquisition to Home Inn from Business Synergy Perspective
BT  - Proceedings of the 4th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2018)
PB  - Atlantis Press
SP  - 411
EP  - 416
SN  - 2352-5398
UR  - https://doi.org/10.2991/sschd-18.2019.75
DO  - 10.2991/sschd-18.2019.75
ID  - LI2019/01
ER  -