Social Media in the Context of Online Business Communication

DOI

10.2991/assehr.k.220407.077How to use a DOI?

Keywords

online business communication; social media; science and technology; based new entrepreneurs; community empowerment

Abstract

Optimizing the use of social media has become a concern for online businesses. In the era of the pandemic, many people stay at home and use online media to make ends meet. This phenomenon attracted the Community Service team to conduct training on social media in the Context of Online Business Communication for business managers at the Darul Arqom Garut Islamic boarding school as a training target. The purpose of the training is to empower the community, produce, and equip five new independent entrepreneurs based on Science and Technology who are ready to work in the community, so that they can increase their income through skills in managing communication and building online businesses. The service team determines the method used in principle is to provide briefing and practice to build new entrepreneurs according to the needs and passions of the participants. The results of the training showed an increase in the skills of the participants in managing online businesses as seen from the test results before and after the training. Participants generally recognize, understand, and can develop their abilities, skills, and skills in using social media, especially Instagram and YouTube. The training has also helped empower the community to develop their business by promoting their products on social media so that their business results are not only consumed by a limited circle of the surrounding community, but more broadly to reach a larger market.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Neni Yulianita
AU  - Tresna Wiwitan
AU  - Oji Kurniadi
AU  - Erik Setiawan
PY  - 2022
DA  - 2022/04/23
TI  - Social Media in the Context of Online Business Communication
BT  - Proceedings of the 4th Social and Humanities Research Symposium (SoRes 2021)
PB  - Atlantis Press
SP  - 380
EP  - 384
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220407.077
DO  - 10.2991/assehr.k.220407.077
ID  - Yulianita2022
ER  -