Implementation Digital Marketing Pesona 88 Curup in to Build Image for the Decision of Visit Tourist Attraction

DOI

10.2991/assehr.k.220407.121How to use a DOI?

Keywords

implementation; digital marketing; tourism; Pesona Curup; social media marketing

Abstract

The tourism in Rejang Lebong Regency provides opportunities for tourist attractions to increase tourist visits, the high number of tourist visits to tourist attractions in Rejang Lebong can increase regional income, so to maintain tourist visits, every tourist attraction uses marketing channels such as social media to promote so that tourists can find out many tourist attractions in Rejang Lebong Regency. This study aims to find out how to implement digital marketing for Pesona Curup tourism to build an image for the decision to visit tourist attractions. The method used is descriptive qualitative. The results of the field study showed that the digital implementation carried out by the Pesona Curup media manager was quite good but not optimal. The digital campaign planning phase is carried out by setting up the marketing goals, determining segmentation, preparing equipment, and managing the media, and adapting. The media channels that are used are social media. The evaluation phase is carried out by looking at the number of visits from the number of entrance tickets sold once a week, the image of Pesona Curup destinations is built from testimonials or visitors who provide recommendations to other potential visitors through social media or electronic word of mouth.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

Download article (PDF)

TY  - CONF
AU  - Yuli Hartanto
AU  - Mas Agus Firmansyah
AU  - Lisa Adhrianti
PY  - 2022
DA  - 2022/04/23
TI  - Implementation Digital Marketing Pesona 88 Curup in to Build Image for the Decision of Visit Tourist Attraction
BT  - Proceedings of the 4th Social and Humanities Research Symposium (SoRes 2021)
PB  - Atlantis Press
SP  - 589
EP  - 594
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220407.121
DO  - 10.2991/assehr.k.220407.121
ID  - Hartanto2022
ER  -