Green Innovation as a Determinant of Competitive Advantage in Creative Industry in Indonesia

DOI

10.2991/sores-18.2019.94How to use a DOI?

Keywords

green innovation; competitive advantage; creative industry

Abstract

This research aims to analyze the effect of Green innovation on the competitive advantage of the West Sumatera-Indonesia creative industries. The sample is 213 creative industry business managers in West Sumatera-Indonesia. The sampling technique uses a sampling area, the samples obtained are allocated proportionally in potential areas of creative industry businesses include: Sawah Lunto Sijunjung district, Tanah Datar, 50 Kota, Agam, Bukittinggi, Padang, Padang Panjang, and Pariaman. The research method is a survey and the data collection techniques using a questionnaire. Data analysis technique is simple regression. The result shows that green innovation has a positive and significant effect on the competitive advantage of the West Sumatera-Indonesia creative industries.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Fisla Wirda
AU  - Herizon Herizon
AU  - Herri Herri
AU  - Elfindri Elfindri
AU  - Harif Amali Rivai
PY  - 2019/03
DA  - 2019/03
TI  - Green Innovation as a Determinant of Competitive Advantage in Creative Industry in Indonesia
BT  - Proceedings of the Social and Humaniora Research Symposium (SoRes 2018)
PB  - Atlantis Press
SP  - 404
EP  - 408
SN  - 2352-5398
UR  - https://doi.org/10.2991/sores-18.2019.94
DO  - 10.2991/sores-18.2019.94
ID  - Wirda2019/03
ER  -