The Influencing Factors of E-commerce Development on Agricultural Products in Gansu Province

DOI

10.2991/snce-17.2017.163How to use a DOI?

Keywords

Agricultural products; E-commerce; The AHP method; Gansu

Abstract

Gansu is a major middle west province with rich agricultural products, so it is of great practical significance to develop the e-commerce of agricultural products in Gansu province. By means of quantitative analysis and qualitative analysis (AHP), the main factors affecting the development of agricultural products in Gansu province are analyzed and studied. The results show that the can be seen through the analytic hierarchy process (AHP), trading main body's perception of agricultural e-commerce, degree of agricultural products brand, trading main body information level, the degree of security of e-commerce transactions, the awareness of the trading platform and the degree of the standardization of agricultural products on the impact of developing agricultural e-commerce in Gansu province is significant. Aiming at the factors affecting the development of agricultural e-commerce in Gansu province, put forward relevant Suggestions: (1) to strengthen agricultural enterprises in Gansu province, farmers and other agricultural products e-commerce to participate in the main body of training education, increase participation main body of agricultural e-commerce awareness and engagement. (2) to establish standardized agricultural product quality testing system and agricultural product sorting and packaging system to enhance the awareness of agricultural products brand in Gansu province. (3) to formulate relevant electronic business transaction safety regulations and improve the safety awareness of participating subjects. (4) to improve the Internet marketing awareness of e-commerce platforms and strengthen the promotion and promotion of online platforms.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ma Haiying
AU  - Yang Liqiong
PY  - 2017/07
DA  - 2017/07
TI  - The Influencing Factors of E-commerce Development on Agricultural Products in Gansu Province
BT  - Proceedings of the 2017 7th International Conference on Social Network, Communication and Education (SNCE 2017)
PB  - Atlantis Press
SP  - 799
EP  - 803
SN  - 2352-538X
UR  - https://doi.org/10.2991/snce-17.2017.163
DO  - 10.2991/snce-17.2017.163
ID  - Haiying2017/07
ER  -