Competency-oriented Curriculum Group Construction: A Case Study of Marketing Curriculum Group Construction in Beijing Union University

DOI

10.2991/seiem-18.2019.55How to use a DOI?

Keywords

Competency-oriented; Marketing Curriculum Group; Professional Core Competence Construction

Abstract

Taking the curriculum group of Marketing major of Beijing Union University as an example, this paper puts forward some suggestions for the curriculum group construction based on clarifying students’ professional core ability and selecting some related core courses, so as to provide theoretical reference for teachers to design and develop the curriculum group and for learners to improve their comprehensive ability effectively.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Pengfei Jiang
AU  - Xiaoyu Chen
PY  - 2019/01
DA  - 2019/01
TI  - Competency-oriented Curriculum Group Construction: A Case Study of Marketing Curriculum Group Construction in Beijing Union University
BT  - Proceedings of the 3rd International Seminar on Education Innovation and Economic Management (SEIEM 2018)
PB  - Atlantis Press
SP  - 214
EP  - 217
SN  - 2352-5398
UR  - https://doi.org/10.2991/seiem-18.2019.55
DO  - 10.2991/seiem-18.2019.55
ID  - Jiang2019/01
ER  -