Covid-19: Issues and Challenges in Vegetable Crops for Resilience During Pandemic

DOI

10.2991/978-94-6463-028-2_15How to use a DOI?

Keywords

Business capacity building; Digital channel; pandemic; POWER; Selling product

Abstract

In the effort to reduce the spread of Covid-19 and to help keep the Indonesian people safe, since June 2020 the Indonesian Government has issued policies that limit people’s mobility. With people unable to freely move throughout their communities, and beyond, there has been a significant decline in economic transactions, including within the vegetable market. Businesses’ revenue has decreased and due to a shortage in the supply, the Indonesian people have been eating fewer vegetables. However, given health concerns with Covid-19, some people have started to increase their consumption of vegetables and other healthy foods as a way to boost their immune systems [1]. Recognizing both the challenge and opportunity, Mercy Corps Indonesia, through the POWER 2 program innovated to find solutions so that essential community staple foods (including vegetables) can still be fulfilled, and farmers can reach more customers by adapting their approach to marketing/selling their agricultural products. The POWER 2 approach facilitates organizational and business capacity building, including optimizing digital channels for marketing and partnering with other value chain actors. Currently, farmer groups across the program area, such as in Subang, Banyuwangi, and Gowa, have been able to market their crops directly to major traditional markets and have optimized social media, especially WhatsApp groups, to sell directly to consumers, and a few others have sold their crops through e-commerce.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Tri Ismono
AU  - M. Sukri
AU  - Amelia Gita Tifani
PY  - 2022
DA  - 2022/12/12
TI  - Covid-19: Issues and Challenges in Vegetable Crops for Resilience During Pandemic
BT  - Proceedings of the International Symposium Southeast Asia Vegetable 2021 (SEAVEG 2021)
PB  - Atlantis Press
SP  - 120
EP  - 127
SN  - 2468-5747
UR  - https://doi.org/10.2991/978-94-6463-028-2_15
DO  - 10.2991/978-94-6463-028-2_15
ID  - Ismono2022
ER  -