The Determinant Model of Passenger Satisfaction with Low-Cost Carrier Airlines in Indonesia During the Covid-19 Pandemic

DOI

10.2991/aebmr.k.220304.027How to use a DOI?

Keywords

Satisfaction; brand image; price and service quality

Abstract

The purpose of this study was to examine the effect of service quality, price, and brand image on passenger satisfaction of Low-Cost Carrier Airlines in Indonesia, both partially and simultaneously. This type of research can be classified as causal research. This research was conducted in several big cities in Indonesia. Data collection is done by distributing questionnaires to respondents via Google Form which is distributed using the WhatsApp application. In this study, the total population is known, so that the determination of the number of samples using the Lemeshow formula and obtaining a sample of 96 people will be rounded up by the researcher to 100 respondents. The data analysis technique used multiple linear regression analysis. The results showed that Service Quality, price, and Brand Image had a positive and significant effect on passenger satisfaction on airlines Low-Cost Carrier (LCC) in Indonesia either partially or simultaneously.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Raihanah Daulay
AU  - Roswita Hafni
AU  - Satria Mirsya Affandy Nasution
AU  - Jufrizen
PY  - 2022
DA  - 2022/03/08
TI  - The Determinant Model of Passenger Satisfaction with Low-Cost Carrier Airlines in Indonesia During the Covid-19 Pandemic
BT  - Proceedings of the 7th Sriwijaya Economics, Accounting, and Business Conference (SEABC 2021)
PB  - Atlantis Press
SP  - 197
EP  - 203
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220304.027
DO  - 10.2991/aebmr.k.220304.027
ID  - Daulay2022
ER  -