Analysis of Business Strategy of MSMEs in Medan City in the New Normal

DOI

10.2991/aebmr.k.220304.032How to use a DOI?

Keywords

business strategy; MSMEs; new normal period

Abstract

MSMEs are sectors that have an important role for regional economic growth. MSMEs also contribute to the employment of labours and the distribution of development results. During the Covid19 pandemic crisis, MSME businesses are heavily affected. In the current New Normal, MSME business people must have a surefire strategy for their business to survive and to maintain their business continuity through various innovations. This research aims to develop a business strategy of MSMEs in the New Normal Period to survive and maintain their business continuity. Data collection is done by identifying MSME problems by conducting surveys by distributing questionnaires, literature studies, and FGD with Medan City MSME observers. In the final stage, the strategy taken and done by MSMEs to maintain the survival of MSMEs in Medan city in the New Normal period is formulated.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Yeni Absah
AU  - Isfenti Sadalia
AU  - Tetty Juliaty
PY  - 2022
DA  - 2022/03/08
TI  - Analysis of Business Strategy of MSMEs in Medan City in the New Normal
BT  - Proceedings of the 7th Sriwijaya Economics, Accounting, and Business Conference (SEABC 2021)
PB  - Atlantis Press
SP  - 247
EP  - 251
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220304.032
DO  - 10.2991/aebmr.k.220304.032
ID  - Absah2022
ER  -