Development Strategy of Farming

Chili (Capsicum Annuum L) Farming of South Sumatera, Indonesia

DOI

10.2991/aebmr.k.220304.016How to use a DOI?

Keywords

chili farming; development strategy; SWOT

Abstract

Chili is one of the fruits that are in high demand. Now many chili farmers complain about the falling price of chili in the market. Due to several problems, the researcher aims to analyze how the right strategy is to develop the chili business so that there is a balance in the market and farmers can get optimal profit. This study aimed to analyze the development of chili agribusiness using the SWOT analysis method to strengthen chili price stability. The study was conducted using two-month primary and secondary data—preliminary data obtained from direct observation and interviews with respondents based on the questionnaire. Secondary data were collected and obtained from the Department of Agriculture, and the Forestry Extension Implementing Agency, BPS. The sampling method used the purposive sampling method, as many as 42 samples from the total population in three districts in South Sumatra. The Sample taken is chili farmers who produce in 2021. Descriptive data analysis uses strengths, Weaknesses, Opportunities, and Threats (SWOT). Based on the research results, It can be concluded that the alternative Strength Opportunity (SO) strategies are as follows: Utilization of suitable climate and soil for chili cultivation can increase chili production, which is supported by supportive government regulations, by utilizing sophisticated technology will shorten land cultivation, maintenance, and processing of chili harvest.

Post-harvest technology will increase the shelf life of chili. With a short chili life, it will be shortened even more with sophisticated technology, a lot of chilies is harvested because the land area is also significant, the harvest can be processed into derivative products so that it can increase the selling value and shelf life and the need for agricultural products will not change according to its development, Utilization of suitable climate and soil for chili cultivation can increase chili production which is supported by supportive government regulations, by utilizing advanced technology will shorten land processing, maintenance, and harvesting of chili. Post-harvest technology will increase the shelf life of chili. With a short chili life, it will be shortened even more with sophisticated technology, a lot of chilies is harvested because the land area is also large, the harvest can be processed into derivative products so that it can increase the selling value and shelf life and the need for agricultural products will not change according to its development, Utilization of suitable climate and soil for chili cultivation can increase chili production which is supported by supporting government regulations, by utilizing advanced technology will shorten land cultivation, maintenance, and harvest of chili. Post-harvest technology will increase the shelf life of chili. With a short chili life, it will be shortened even more with sophisticated technology, and many chilies are harvested because the land area is also large, the harvest can be processed into derivative products so that it can increase the selling value and shelf life and the need for agricultural products will not change according to its development, Post-harvest technology will increase the shelf life of chili. With a short chili life, it will be shortened even more with sophisticated technology, and many chilies are harvested because the land area is also large, the harvest can be processed into derivative products so that it can increase the selling value and shelf life and the need for agricultural products will not change according to its development, post-harvest technology will increase the shelf life of chili. With a short chili life, it will be shortened even more with sophisticated technology, and many chilies are harvested because the land area is also large, the harvest can be processed into derivative products so that it can increase the selling value and shelf life and the need for agricultural products will not change according to its development.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Siti Ramadani Andelia
AU  - Fitri Wardani
AU  - Zetira Novriana
AU  - Dessy Adriani
AU  - Anny Yanuarti
AU  - Daniel Saputra
PY  - 2022
DA  - 2022/03/08
TI  - Development Strategy of Farming
BT  - Proceedings of the 7th Sriwijaya Economics, Accounting, and Business Conference (SEABC 2021)
PB  - Atlantis Press
SP  - 128
EP  - 135
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220304.016
DO  - 10.2991/aebmr.k.220304.016
ID  - Andelia2022
ER  -