The Intention of Using City Transportation During the Covid-19 Pandemic in Palembang

DOI

10.2991/aebmr.k.220304.017How to use a DOI?

Keywords

covid perceived risk; consumer perception of value; perceived behavior control

Abstract

This study purpose to determine the public’s interest in using transportation during the Covid-19 Pandemic in Palembang City. This research is also intended to provide information on how people behave in the selection of transportation means during this Pandemic so that it can be information for public transport entrepreneurs and related authorities for the development of strategies to market public transportation in the community. The analytical technique used is Multinomial Logistic Regression. Intention of the transportation is divided into three categories, namely non-online public transportation, online public transportation, and private vehicles. The independent variables are the perception of the risk of Covid-19, the perception of value by consumers, and the consumer’s perception of behavior control. The finding indicate that it is the perception of value by consumers that is significant and influences the public to be more interested in the use of private vehicles rather than public transportation.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Aslamia Rosa
AU  - Akhmad Nazaruddin
AU  - Suhartini Karim
PY  - 2022
DA  - 2022/03/08
TI  - The Intention of Using City Transportation During the Covid-19 Pandemic in Palembang
BT  - Proceedings of the 7th Sriwijaya Economics, Accounting, and Business Conference (SEABC 2021)
PB  - Atlantis Press
SP  - 136
EP  - 140
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220304.017
DO  - 10.2991/aebmr.k.220304.017
ID  - Rosa2022
ER  -