Consumer Decision on Online Food Delivery

DOI

10.2991/aebmr.k.200520.069How to use a DOI?

Keywords

food delivery, consumer decision, segmentation, online

Abstract

The research conducted due to the existence of consumer ‘s alternative choices to deliver food both through online delivery services provided by the company it self or provided by online transportation such us GoJek and Grab. This research aims to determine consumer behavior on using online food delivery in order to design effective marketing strategy. The research conducted by distributing questionnaires to 200 respondents who use online applications of food delivery service from GoJek, Grab, McDonald, KFC and Pizza Hut. This research used cross tabulation using SPSS. This research result describes the consumer preference on their choice of online food delivery, terms of payment and transaction based on their gender and age.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Iisnawati
AU  - Aslamia Rosa
AU  - Dessy Yunita
PY  - 2020
DA  - 2020/05/23
TI  - Consumer Decision on Online Food Delivery
BT  - Proceedings of the 5th Sriwijaya Economics, Accounting, and Business Conference (SEABC 2019)
PB  - Atlantis Press
SP  - 418
EP  - 422
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200520.069
DO  - 10.2991/aebmr.k.200520.069
ID  - 2020
ER  -