Intention the Role of Halal Awareness, Religious Orientation and Consumer Motive Toward Purchase Intentions, Case: Muslim Consumer in Indonesia

DOI

10.2991/aebmr.k.200520.057How to use a DOI?

Keywords

Halal Product, Halal Awareness, consumer motive, Purchase Intention

Abstract

in this study, examining Halal Awareness, Religious Orientation, and Consumer motive purchase Intention in Indonesia. Design/methodology/approach – Data are collected through self-administered questionnaires. This paper SEM-PLS analysis is to identify the relationship of halal awareness, religious orientation, and consumer motive purchase intention the Indonesian consumers. Findings – The SEM PLS analysis results indicate that all factors have positive and significant influence on Halal Product Purchase Intention. Research limitations/implications – Like other empirical studies, this study is not without its limitations. The study can be strengthened by including participants in other geographical areas. As Indonesia is trying to play for a bigger role in the halal industry, more research is needed to identify and address problematic aspects of the consumption of halal Product. Originality/value – This study contributes to and extends our understanding of the halal product purchase Intentions, identifying the Role of halal awareness and consumer motive. From a managerial viewpoint, the findings provide support for investment decisions and for decisions relating to the establishment of Indonesia as a target market for the halal product that addresses and take the concerns and needs of businesses and Indonesian Government agencies into consideration.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Hanny Nurlatifah
AU  - Shohibul Imam
AU  - Firsan Nova
PY  - 2020
DA  - 2020/05/23
TI  - Intention the Role of Halal Awareness, Religious Orientation and Consumer Motive Toward Purchase Intentions, Case: Muslim Consumer in Indonesia
BT  - Proceedings of the 5th Sriwijaya Economics, Accounting, and Business Conference (SEABC 2019)
PB  - Atlantis Press
SP  - 342
EP  - 349
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200520.057
DO  - 10.2991/aebmr.k.200520.057
ID  - Nurlatifah2020
ER  -