Consumer’s Shopping Experience in Shopee

DOI

10.2991/aebmr.k.200520.034How to use a DOI?

Keywords

market place, habit, experience, shopping

Abstract

At present, consumers have many alternative ways for shopping. E-commerce and market places growth fast. The growth of E-commerce and marketplace, has force the company to survive with this competition. The ease of getting information on the internet makes the consumer easy to move to other brands. The aims of this research is to determine consumer habits for shopping online in Shopee, one of market place in South Sumatera in order to design an effective marketing strategy. This research analyzed by using data that taken from 177 respondents. Questionnaire are distributed to people that is using the application of Shopee. Data analyzed by using Cross Tabulation in SPSS. Result of this research describes the consumer experience and habits when shopping in marketplace based on their domicile and occupation.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Nofiawaty
AU  - Iisnawati
AU  - Akhmad Nazaruddin
PY  - 2020
DA  - 2020/05/23
TI  - Consumer’s Shopping Experience in Shopee
BT  - Proceedings of the 5th Sriwijaya Economics, Accounting, and Business Conference (SEABC 2019)
PB  - Atlantis Press
SP  - 200
EP  - 203
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200520.034
DO  - 10.2991/aebmr.k.200520.034
ID  - 2020
ER  -