Structure, Conduct and Performance of the Coffee Processing Industry in Palembang and Pagar Alam Cities

DOI

10.2991/aebmr.k.200520.027How to use a DOI?

Keywords

Structure-Conduct-Performance (SCP), concentration ratio, Market Share, productivity, efficiency, profitability

Abstract

The purpose of this study was to analyze the structure, conduct, and performance of the coffee processing industry in Palembang and Pagar Alam cities. The data used in this study are primary data collected by distributing questionnaires to coffee processing firms in Palembang city and Pagar Alam city. The analysis technique used is the Structure-Conduct-Performance (SCP) analysis. The results of the SCP analysis found that the market structure of the coffee processing industry in Palembang city and Pagar Alam city is Monopolistic Competition with a CR4 value of 32.43 percent in Palembang City and 37.65 percent in Pagar Alam city. Market Share values are less than 5.83 percent indicate opportunities for new firms to enter the industry. Analysis of the conduct of the coffee processing industry shows the strategies used are product, price, and promotion strategies. Performance measures can be seen from the ratio of productivity, efficiency, and profitability.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Syamsurijal Abdul Kadir
AU  - Nurkardina Novalia
AU  - Azwardi
AU  - Siti Rohima
AU  - Ahmad Maulana
PY  - 2020
DA  - 2020/05/23
TI  - Structure, Conduct and Performance of the Coffee Processing Industry in Palembang and Pagar Alam Cities
BT  - Proceedings of the 5th Sriwijaya Economics, Accounting, and Business Conference (SEABC 2019)
PB  - Atlantis Press
SP  - 159
EP  - 167
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200520.027
DO  - 10.2991/aebmr.k.200520.027
ID  - Kadir2020
ER  -