Public Relations Activity to Shape Brand Awareness of Lounge and Bar in Jakarta

DOI

10.2991/aebmr.k.210305.028How to use a DOI?

Keywords

Public Relation Activity, Brand Awareness, Lounge, Bar

Abstract

The purpose of this research is to study the public relations strategies used by Jakartan bar and lounge to shape the brand awareness. The research method is qualitative descriptive that is validated by triangulation technique. Data is collected through observation and in-depth interview. Public Relations Tools is used to analyze the social media related data. The results of this research would be advantageous for bar and lounge businesses activists when developing publication, event, news, community involvement, information, lobbying, corporate social responsibility using social media to gain brand awareness. It is concluded that public relation strategies have been done by event as a top activity with social media as a priority media compared to conventional media.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - William
AU  - La Mani
AU  - Syahdimar Anggita
PY  - 2021
DA  - 2021/03/08
TI  - Public Relations Activity to Shape Brand Awareness of Lounge and Bar in Jakarta
BT  - Proceedings of the 2nd Southeast Asian Academic Forum on Sustainable Development (SEA-AFSID 2018)
PB  - Atlantis Press
SP  - 152
EP  - 156
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210305.028
DO  - 10.2991/aebmr.k.210305.028
ID  - 2021
ER  -