Proceedings of the 2022 International Conference on Science Education and Art Appreciation (SEAA 2022)

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The Influence of Chinese Social Media “Xiaohongshu” on Appearance Anxiety Among University Students in Shanghai

Authors
Yunzhi Xu1, *, Yuqi Wang2
1College of Publishing, Printing and Art Design, University of Shanghai for Science and Technology, Shanghai, 200093, China
2School of Culture and Communication, Capital University of Economics and Business, Beijing, 100070, China
*Corresponding author. Email: 18404057@masu.edu.cn
Corresponding Author
Yunzhi Xu
Available Online 19 November 2022.
DOI
10.2991/978-2-494069-05-3_172How to use a DOI?
Keywords
Social Media; Appearance Anxiety; Shanghai
Abstract

“Appearance anxiety” has become a social phenomenon, and many studies have shown that the use of social media like Facebook, makes people more likely to feel anxious about appearance. At the same time, in today’s society, social media is not only a platform for people to share and communicate with each other, but also a platform for business transactions. Xiaohongshu, for example, is a platform that combines social and commercial attributes. In order to create an “anxious” environment, the content published on the platform is carefully designed, which induces the audience to buy the goods within the platform. This paper aims to gain a deeper understanding through quantitative research. A survey of 97 university students at a university in Shanghai was conducted by distributing questionnaires. The result shows that among the 76 university students who used Xiaohongshu, in turn, had physical anxiety, especially in terms of body shape. But this anxiety doesn’t tempt users of Xiaohongshu to buy the corresponding products recommended by this site.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 International Conference on Science Education and Art Appreciation (SEAA 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
19 November 2022
ISBN
978-2-494069-05-3
ISSN
2352-5398
DOI
10.2991/978-2-494069-05-3_172How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yunzhi Xu
AU  - Yuqi Wang
PY  - 2022
DA  - 2022/11/19
TI  - The Influence of Chinese Social Media “Xiaohongshu” on Appearance Anxiety Among University Students in Shanghai
BT  - Proceedings of the 2022 International Conference on Science Education and Art Appreciation (SEAA 2022)
PB  - Atlantis Press
SP  - 1438
EP  - 1444
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-05-3_172
DO  - 10.2991/978-2-494069-05-3_172
ID  - Xu2022
ER  -