The Research on the Influence of Transnational Relations in Video Social Media Upon Chinese Young Audiences’ Understanding of Multiculturalism

DOI

10.2991/978-2-494069-05-3_25How to use a DOI?

Keywords

Transnational Relations; Video Social Media; Chinese Young Audiences; Multiculturalism

Abstract

This study discusses how the theme of transnational marriage in video social media influences young Chinese audiences’ understanding of the concept of multiculturalism in the process of globalization and the rapid development of the Internet. To answer this question, this study adopts the method of thematic analysis. This study chose Bilibili, a very influential video software in China, as the platform, and selected four vloggers with the theme of transnational marriage, watched their videos and analyzed and classified their comments in the comment section. This study studies the audience’s views on transnational marriage from two aspects of media and audience. Studies have shown that the gender of the audience, the gender of the media and the type of video all influence the audience’s understanding of transnational marriage and multiculturalism. Videos on transnational marriage can not only deepen the audience’s understanding and identification with other cultures, but also deepen the national pride and identity of their own culture. As an indispensable part in the process of globalization, multiculturalism has a significant impact on the construction of human society and the progress of thought.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Qingyuan Ji
PY  - 2022
DA  - 2022/11/19
TI  - The Research on the Influence of Transnational Relations in Video Social Media Upon Chinese Young Audiences’ Understanding of Multiculturalism
BT  - Proceedings of the 2022 International Conference on Science Education and Art Appreciation (SEAA 2022)
PB  - Atlantis Press
SP  - 195
EP  - 201
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-05-3_25
DO  - 10.2991/978-2-494069-05-3_25
ID  - Ji2022
ER  -