Proceedings of the 2022 International Conference on Science Education and Art Appreciation (SEAA 2022)

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Research on Chinese Film and Television Export in Recent Years and Development Recommendations

Authors
Zixuan Huang1, *, Jingqi Xue2
1Russian College, Xi’an International Studies University, Xi’an, 710128, China
2Beijing National Day School, Beijing, 100039, China
*Corresponding author. Email: 1631180910@xzyz.edu.cn
Corresponding Author
Zixuan Huang
Available Online 19 November 2022.
DOI
10.2991/978-2-494069-05-3_40How to use a DOI?
Keywords
Film and television; culture output; story-telling; government policy
Abstract

Under impetus of globalization and diversity, film and television export trade has reached an alarming degree. The export trade in China is still in stage of growth, the international competitiveness is weak, and the power in the international market competition is also at a disadvantage. Although Chinese has introduced a series of policies to support television products export, Chinese products do not enter into the international main stream commercial film competition market, the film and television products export scale and total also does not increase with the increase of the domestic film and television products scale and total, it presents the downward trend. It means that, in order to achieve the effect, our current film and television product export policies need to improve gradually. Therefore, the precision of overseas market positioning should be adjusted, the narrative mode of film and television culture output should be improved, and the government should create more free creative space.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 International Conference on Science Education and Art Appreciation (SEAA 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
19 November 2022
ISBN
978-2-494069-05-3
ISSN
2352-5398
DOI
10.2991/978-2-494069-05-3_40How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Zixuan Huang
AU  - Jingqi Xue
PY  - 2022
DA  - 2022/11/19
TI  - Research on Chinese Film and Television Export in Recent Years and Development Recommendations
BT  - Proceedings of the 2022 International Conference on Science Education and Art Appreciation (SEAA 2022)
PB  - Atlantis Press
SP  - 316
EP  - 324
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-05-3_40
DO  - 10.2991/978-2-494069-05-3_40
ID  - Huang2022
ER  -