Study on the Historical Changes of Dr. Martens Martin Boots Advertisement

DOI

10.2991/978-2-494069-05-3_51How to use a DOI?

Keywords

Martin boots; advertisement; Dr. Martens

Abstract

In this paper, Dr. Martens, an American brand of Martin boots, is studied under different historical backgrounds. Based on the previous viewpoints and research of some scholars, the new research results and objectives of this paper are generated. This paper studies Dr. Martens’ advertisements in different historical stages through observation, explores the law of advertising development, and puts forward suggestions for the development of Dr. Martens’ advertisements. The significance of this article is to analyse the advertising development of Dr. Martens from a historical perspective and provide a unique analysis perspective.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Anqi Wei
PY  - 2022
DA  - 2022/11/19
TI  - Study on the Historical Changes of Dr. Martens Martin Boots Advertisement
BT  - Proceedings of the 2022 International Conference on Science Education and Art Appreciation (SEAA 2022)
PB  - Atlantis Press
SP  - 410
EP  - 416
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-05-3_51
DO  - 10.2991/978-2-494069-05-3_51
ID  - Wei2022
ER  -