Proceedings of the 2022 International Conference on Science Education and Art Appreciation (SEAA 2022)

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Comparative Analysis of WeChat Channel and TikTok in China Short Video Clips Market

Authors
Mingwei Ma1, *, Zixin Shen2, *, Yining Wu3, *
1Hwa Chong International School, 663 Bukit Timah Road, Singapore, 269783, Singapore
2Shanghai United International School Pudong Sanlin, 1515 Sanlin Road, Pudong District, 200124, Shanghai, China
3Shanghai YK Pao School, 1800 Lane 900 North Sanxin Road, Songjiang District, 200000, Shanghai, China
*Corresponding author. Email: mingwei_ma1231@126.com
*Corresponding author. Email: szxwinnie@qq.com
*Corresponding author. Email: wuyining23@gmail.com
Corresponding Authors
Mingwei Ma, Zixin Shen, Yining Wu
Available Online 19 November 2022.
DOI
10.2991/978-2-494069-05-3_119How to use a DOI?
Keywords
WeChat Channels; Tiktok; Short video clips; Content and mode; Distribution mechanism; Customer behavior; Commercial profit mode
Abstract

Under the era background of advanced development technologies, social media has becoming more and more important in people’s daily lives. More and more people spend large amount of time on entertainment apps like watching short video clips, games or music.e.t.c. Short video clips as a new expression of internet content has been giving rise and popular, and becoming more and more mature in China Market in the recent years. Especially with the leading software WeChat Channels and Tiktok. This study aims to distinguish the content and narrative mode of short video clips of WeChat Channels and Tiktok, discovers the differences in fans distribution mechanism and customer behavior between this two software, and explores their different commercial profit mode in both producer behavior and customer behavior in order to settle the positions Tiktok and WeChat Channels in China short video clips market. This paper mainly uses the method of comparative approach and literature approach.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 International Conference on Science Education and Art Appreciation (SEAA 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
19 November 2022
ISBN
978-2-494069-05-3
ISSN
2352-5398
DOI
10.2991/978-2-494069-05-3_119How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Mingwei Ma
AU  - Zixin Shen
AU  - Yining Wu
PY  - 2022
DA  - 2022/11/19
TI  - Comparative Analysis of WeChat Channel and TikTok in China Short Video Clips Market
BT  - Proceedings of the 2022 International Conference on Science Education and Art Appreciation (SEAA 2022)
PB  - Atlantis Press
SP  - 996
EP  - 1006
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-05-3_119
DO  - 10.2991/978-2-494069-05-3_119
ID  - Ma2022
ER  -