Success Factors of Cultural Output Short Videos

Take the YouTube Video of Dianxi Xiaoge as an Example

DOI

10.2991/978-2-494069-05-3_120How to use a DOI?

Keywords

cultural output short videos; Dianxi Xiaoge; China’s image; YouTube

Abstract

In the Internet era, the form of short videos is more helpful for overseas audiences to understand Chinese culture. This paper mainly adopts the text analysis method and case study method to study the success factors of short videos of cultural output, and selects the YouTube blogger Dianxi Xiaoge for analysis. It can be seen that the attraction of short videos of cultural output lies in the art of defamiliarization techniques and emotional resonance with the audience.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Quan Yin
PY  - 2022
DA  - 2022/11/19
TI  - Success Factors of Cultural Output Short Videos
BT  - Proceedings of the 2022 International Conference on Science Education and Art Appreciation (SEAA 2022)
PB  - Atlantis Press
SP  - 1007
EP  - 1012
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-05-3_120
DO  - 10.2991/978-2-494069-05-3_120
ID  - Yin2022
ER  -