The Research on the Plight of Chinese Mobile Game Development and the Development Direction in Future

DOI

10.2991/978-2-494069-05-3_166How to use a DOI?

Keywords

Chinese Mobile Game; Game Industry; Culture Industry

Abstract

As the rapid development of internet and mobile internet in China. Chinese game industry also once entered the rapid growth period. Meanwhile, the revenue of mobile game market is account for over 70% of all Chinese game industry, mobile game is the main part that various Chinese game companies are emphasis on. But growth rate of Chinese game industry has declined sharply after 2018, Chinese game firms’ development is in the grip. Under this background, this paper aims to discuss the two main questions: (1) The current situation of Chinese mobile game market and enterprises. (2) Under this situation, explore the direction of development and make suggestions for Chinese mobile game companies. According to interview the two insiders of mobile game, combine with secondary data analyses. The disagreement of digital game from social mainstream view; the strict examining program from cultural product supervision department; the top companies control the most part of business resource in game market. The three points are the main reasons that why Chinese game market entered a depressed age. For the developing direction and suggestions: Beside the top and large companies, Chinese game companies should expand their product lines, try to launch multi-platform games; companies also can attempt to add Chinese culture related elements to games, it is helpful to pass the strict examining program; companies also can sell their games on oversea internet game shop (e.g., Steam, Epic) to skip the examining.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Yang Hu
PY  - 2022
DA  - 2022/11/19
TI  - The Research on the Plight of Chinese Mobile Game Development and the Development Direction in Future
BT  - Proceedings of the 2022 International Conference on Science Education and Art Appreciation (SEAA 2022)
PB  - Atlantis Press
SP  - 1387
EP  - 1395
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-05-3_166
DO  - 10.2991/978-2-494069-05-3_166
ID  - Hu2022
ER  -