The Digital Economy and Its Impact on Consumption in the Regions of Bulgaria

DOI

10.2991/aebmr.k.210710.043How to use a DOI?

Keywords

digitalization, technology, economy, tourism industry

Abstract

Digitalization is the basis for the development of a modern economy, and this process covers all aspects of management, including consumer behavior in the environment. This article discusses the digitalization of the economy in the regions of Bulgaria and focuses on the presentation and analysis of the current data of European and national statistics in connection with digitalization in Bulgaria and describing the important processes and trends in this process. All this is done with an emphasis on the tourism industry as an important part of the service sector and a high share in the formation of the country’s gross domestic product. The analysis of the integration of digital technologies in Bulgaria and the EU, data of online sales, the use of Internet services, online ordering of travel services, digital skills of human resources. The data shows that Bulgaria lags behind in the digitalization of its economy, and this affects consumer behavior, which, in turn, generates mistrust and accumulates negative experiences for various reasons. Despite these negative trends, in the context of a global pandemic, the digitalization of the economy is proving to be an inevitable process, and Bulgarian enterprises and consumers are paying more and more attention to all tools and means of digital supply and consumption.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Olga Mancheva-Ali
PY  - 2021
DA  - 2021/07/14
TI  - The Digital Economy and Its Impact on Consumption in the Regions of Bulgaria
BT  - Proceedings of the 3rd International Conference Spatial Development of Territories (SDT 2020)
PB  - Atlantis Press
SP  - 256
EP  - 261
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210710.043
DO  - 10.2991/aebmr.k.210710.043
ID  - Mancheva-Ali2021
ER  -