A Study of the Impact of the Rise of Short Video Platforms on the Film and Television Production Process

DOI

10.2991/978-2-38476-327-6_26How to use a DOI?

Keywords

Short video platform; Film and TV production process; Content Innovation

Abstract

With the rapid rise of short video platforms, the film and television production process has experienced significant changes. This paper summarizes the specific impacts of short video platforms on the film and television production process, including the changes in the creation cycle and cost constraints, the transformation of team structure and collaboration, the challenges of platform algorithms and traffic acquisition, and the diversification of content innovation and narrative. The analysis shows that short video platforms not only accelerate the production cycle of film and television content and reduce production costs, but also promote the streamlining of team structure and the flexibility of collaboration methods. At the same time, platform algorithms have posed new challenges to traffic acquisition, requiring creators to optimize content to adapt to algorithmic recommendation mechanisms. In addition, the rise of short videos has promoted content innovation and narrative diversification, bringing new vitality and development direction to the film and television industry.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Jinghao Lu
PY  - 2024
DA  - 2024/12/17
TI  - A Study of the Impact of the Rise of Short Video Platforms on the Film and Television Production Process
BT  - Proceedings of the 2024 4th International Conference on Social Development and Media Communication (SDMC 2024)
PB  - Atlantis Press
SP  - 217
EP  - 223
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-327-6_26
DO  - 10.2991/978-2-38476-327-6_26
ID  - Lu2024
ER  -