Proceedings of the 2024 4th International Conference on Social Development and Media Communication (SDMC 2024)

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Realization of Information Resources-Taking the Economic Effect of Network Platforms Caused by Hot News as an Example

Authors
Wenmo Kou1, *, Jiyao Peng1, Wenrui Li2
1Southwestern University of Finance and Economics, Chengdu, Sichuan, China
2University of Leuven, Leuven, Belgium
*Corresponding author. Email: kouwenmo@swufe.edu.cn
Corresponding Author
Wenmo Kou
Available Online 17 December 2024.
DOI
10.2991/978-2-38476-327-6_8How to use a DOI?
Keywords
Information Resources; Internet Economy; Event Study; Substitution effect
Abstract

This essay explores the economic effects of realizing information resources through online platforms, particularly those driven by hot news events. Using Zhihu as a case study, the research introduces the concepts of Single-Influence News (SH) and Multi-Influence News (MH), and employs event study methodology to analyze their impact on the income of Zhihu’s knowledge providers. The data, collected from November 2020 to April 2021, focuses on events like the Civil Code (SH) and Brexit (MH). The results show that MH news significantly impacts multiple sectors, generating higher income, whereas SH news has a relatively smaller effect. Additionally, the study examines substitution and complementary effects through a mathematical model, revealing that MH news tends to bring about complementary effects, leading to revenue growth across various sectors. The conclusion highlights that hot news has a notable economic effect on online platforms, providing new methods to quantify information resource realization, and offering strategic insights for both platforms and knowledge providers.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2024 4th International Conference on Social Development and Media Communication (SDMC 2024)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
17 December 2024
ISBN
978-2-38476-327-6
ISSN
2352-5398
DOI
10.2991/978-2-38476-327-6_8How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Wenmo Kou
AU  - Jiyao Peng
AU  - Wenrui Li
PY  - 2024
DA  - 2024/12/17
TI  - Realization of Information Resources-Taking the Economic Effect of Network Platforms Caused by Hot News as an Example
BT  - Proceedings of the 2024 4th International Conference on Social Development and Media Communication (SDMC 2024)
PB  - Atlantis Press
SP  - 62
EP  - 71
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-327-6_8
DO  - 10.2991/978-2-38476-327-6_8
ID  - Kou2024
ER  -