Proceedings of the 2024 4th International Conference on Social Development and Media Communication (SDMC 2024)

Media Portrayal of Techno-Orientalism

Authors
Yirui Lin1, Xiansheng Wang2, *
1School of Arts, Wuhan University, Wuhan, Hubei, China
2chool of Media and Communication, The University of Sydney, Sydney, Australia
*Corresponding author. Email: celticwxs@gmail.com
Corresponding Author
Xiansheng Wang
Available Online 17 December 2024.
DOI
10.2991/978-2-38476-327-6_2How to use a DOI?
Keywords
Techno-Orientalism; East Asian; Stereotype; Race; Hollywood Cinema
Abstract

Techno-Orientalism involves the strategic use of various means to evoke emotions such as anxiety, shame, and indignation in order to gain supporters. It also aims to convey the eventual victory and superiority of the West over the developing East, thereby empowering supporters with confidence and pride. The narrative formula entails the recognition of the superiority of East Asia. However, in order to prevent being at a disadvantage, they employ discriminating legislation, attitudes, and narrative speeches to belittle countries in East Asia.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

Volume Title
Proceedings of the 2024 4th International Conference on Social Development and Media Communication (SDMC 2024)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
17 December 2024
ISBN
978-2-38476-327-6
ISSN
2352-5398
DOI
10.2991/978-2-38476-327-6_2How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

TY  - CONF
AU  - Yirui Lin
AU  - Xiansheng Wang
PY  - 2024
DA  - 2024/12/17
TI  - Media Portrayal of Techno-Orientalism
BT  - Proceedings of the 2024 4th International Conference on Social Development and Media Communication (SDMC 2024)
PB  - Atlantis Press
SP  - 4
EP  - 10
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-327-6_2
DO  - 10.2991/978-2-38476-327-6_2
ID  - Lin2024
ER  -