Proceedings of the 2024 4th International Conference on Social Development and Media Communication (SDMC 2024)

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Research on User Behavior Analysis and Precision Marketing Strategy of Smart Tourism

Authors
Xinye Huang1, *, Zongchen Wei2
1School of Management, Guangxi Minzu University, Nanning, Guangxi, 530031, China
2Chongzuo City Key Laboratory of Comprehensive Utilization Technology of Manganese Resources, Guangxi Minzu Normal University, Chongzuo, Guangxi, 532200, China
*Corresponding author. Email: cristinhxy@163.com
Corresponding Author
Xinye Huang
Available Online 17 December 2024.
DOI
10.2991/978-2-38476-327-6_29How to use a DOI?
Keywords
Smart tourism; user behavior analysis; precision marketing strategy; data-driven
Abstract

With the rapid development of information technology, smart tourism has become an important trend in the development of tourism. This paper comprehensively analyzes the current research status of user behavior analysis and precision marketing strategy in smart tourism, and discusses the collection and preprocessing of user behavior data, feature extraction and analysis, behavior pattern recognition, and the construction and application of analysis models. Further, this paper delves into the application of precision marketing strategies in smart tourism, including strategy overview, case analysis, effect evaluation, and optimization and innovation. In particular, this paper emphasizes the integrated application of user behavior analysis and precision marketing strategies, analyzes their synergistic effects in smart tourism, and proposes future research directions. Through this study, it aims to provide tourism enterprises with data-driven marketing decision support based on data to improve marketing efficiency and customer satisfaction, as well as to provide theoretical basis and practical guidance for the sustainable development of smart tourism.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2024 4th International Conference on Social Development and Media Communication (SDMC 2024)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
17 December 2024
ISBN
978-2-38476-327-6
ISSN
2352-5398
DOI
10.2991/978-2-38476-327-6_29How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Xinye Huang
AU  - Zongchen Wei
PY  - 2024
DA  - 2024/12/17
TI  - Research on User Behavior Analysis and Precision Marketing Strategy of Smart Tourism
BT  - Proceedings of the 2024 4th International Conference on Social Development and Media Communication (SDMC 2024)
PB  - Atlantis Press
SP  - 237
EP  - 243
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-327-6_29
DO  - 10.2991/978-2-38476-327-6_29
ID  - Huang2024
ER  -