Proceedings of the 2024 4th International Conference on Social Development and Media Communication (SDMC 2024)

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Research on the Dissemination of Chinese Excellent Traditional Culture in the Environment of Artificial Intelligence

Authors
Kexin Li1, *
1Shandong Institute of Commerce and Technology, Ji’nan, China
*Corresponding author. Email: shuiling9979@sina.com
Corresponding Author
Kexin Li
Available Online 17 December 2024.
DOI
10.2991/978-2-38476-327-6_17How to use a DOI?
Keywords
AI; Chinese Excellent Traditional Culture; Cultural Communication
Abstract

The rapid advancement of artificial intelligence (AI) has revealed unprecedented potential for cultural dissemination, particularly through generative AI (AIGC). This paper examines how AI empowers the spread of Chinese Excellent Traditional Culture through innovations in content creation, global dissemination, and engagement with younger audiences. Technologies such as text-to-image, text-to-video, and virtual reality enhance both dissemination efficiency and audience interaction through immersive experiences. Additionally, AI-powered personalized recommendations and automated translation significantly extend the global reach of Chinese culture.

While AI offers numerous benefits, its application introduces challenges such as content authenticity, cultural misinterpretation, and legal uncertainties. This paper proposes strategies focused on technological optimization, interdisciplinary collaboration, and copyright protection to ensure the sustainable and accurate transmission of Chinese culture in the AI era. By offering new perspectives on cultural dissemination, this paper aims to promote global understanding and appreciation of Chinese Excellent Traditional Culture.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2024 4th International Conference on Social Development and Media Communication (SDMC 2024)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
17 December 2024
ISBN
978-2-38476-327-6
ISSN
2352-5398
DOI
10.2991/978-2-38476-327-6_17How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Kexin Li
PY  - 2024
DA  - 2024/12/17
TI  - Research on the Dissemination of Chinese Excellent Traditional Culture in the Environment of Artificial Intelligence
BT  - Proceedings of the 2024 4th International Conference on Social Development and Media Communication (SDMC 2024)
PB  - Atlantis Press
SP  - 135
EP  - 145
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-327-6_17
DO  - 10.2991/978-2-38476-327-6_17
ID  - Li2024
ER  -