Proceedings of the 2023 3rd International Conference on Social Development and Media Communication (SDMC 2023)

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Research on brand strengthening agricultural strategy under rural revitalization strategy

Authors
Xinwei Liu1, *, Xiaoyang Qiao1
1Gangwon University, Knu Chuncheon Campus, 1 Gangwondaehakgil, Republic of Korea Dasan gwan 317, Chuncheon-Si, Gangwon State, 24341, Republic of Korea
*Corresponding author. Email: 2303499506@qq.com
Corresponding Author
Xinwei Liu
Available Online 30 December 2023.
DOI
10.2991/978-2-38476-178-4_27How to use a DOI?
Keywords
rural revitalization; Village brand; Implementation path
Abstract

This paper, grounded in the context of rural revitalization strategy, conducts an analysis of the current challenges faced by rural development through field visits and research. Synthesizing existing research findings both domestically and internationally on rural revitalization, it summarizes research outcomes in areas such as farmer professional cooperatives, policies for rural talent development, and the empowerment of the internet. The objective is to elucidate the theoretical underpinnings and practical pathways of rural revitalization strategy.Significant emphasis is placed on the pivotal role of rural branding within the framework of rural revitalization. Drawing upon pertinent literature and real-world case studies, this research unveils the principal issues and difficulties inherent in rural revitalization endeavors. The paper culminates by summarizing relevant theoretical constructs and the advantages of rural development, thereby delineating the issues that require resolution and offering corresponding recommendations for the future implementation pathway of rural branding within the context of rural revitalization.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2023 3rd International Conference on Social Development and Media Communication (SDMC 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
30 December 2023
ISBN
978-2-38476-178-4
ISSN
2352-5398
DOI
10.2991/978-2-38476-178-4_27How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Xinwei Liu
AU  - Xiaoyang Qiao
PY  - 2023
DA  - 2023/12/30
TI  - Research on brand strengthening agricultural strategy under rural revitalization strategy
BT  - Proceedings of the 2023 3rd International Conference on Social Development and Media Communication (SDMC 2023)
PB  - Atlantis Press
SP  - 216
EP  - 230
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-178-4_27
DO  - 10.2991/978-2-38476-178-4_27
ID  - Liu2023
ER  -