Proceedings of the 2023 3rd International Conference on Social Development and Media Communication (SDMC 2023)

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An Exploration of the Application of Digital Scenes in New Media Marketing Communications

Authors
Jiali Duan1, *
1South China Business College Guangdong University of Foreign Studies, Guangzhou, China
*Corresponding author. Email: 219002@gwng.edu.cn
Corresponding Author
Jiali Duan
Available Online 30 December 2023.
DOI
10.2991/978-2-38476-178-4_3How to use a DOI?
Keywords
Digital Scenes; New media; Virtual advertising marketing
Abstract

In the mobile Internet era, the combination of new marketing technology and terminal equipment has achieved obvious development and innovation results. This article mainly against digital marketing scenarios, analyzes the integration of virtual technology and new media platforms, and summarizes the characteristics and advantages from many practical cases in China. Explore new directions in the development of digital scene marketing.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2023 3rd International Conference on Social Development and Media Communication (SDMC 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
30 December 2023
ISBN
978-2-38476-178-4
ISSN
2352-5398
DOI
10.2991/978-2-38476-178-4_3How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Jiali Duan
PY  - 2023
DA  - 2023/12/30
TI  - An Exploration of the Application of Digital Scenes in New Media Marketing Communications
BT  - Proceedings of the 2023 3rd International Conference on Social Development and Media Communication (SDMC 2023)
PB  - Atlantis Press
SP  - 14
EP  - 19
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-178-4_3
DO  - 10.2991/978-2-38476-178-4_3
ID  - Duan2023
ER  -