IP image design of the time-honored herbal tea "Xinglinchun"

DOI

10.2991/978-2-38476-178-4_2How to use a DOI?

Keywords

Traditional brands; “Xinglinchun” herbal tea; IP image design

Abstract

Former well-established brands that were once popular are gradually declining in today's technological advancements, require innovative thinking for development. Through the case study of "Xinglinchun" herbal tea, brand elements are extracted, brand personality is imbued, an IP image is designed, and the brand story is told. Transformation is carried out around the IP image, resulting in the creation of emojis, posters, herbal tea shops, and other new application scenarios, strengthening the brand's visual identity and expanding its influence. The use of the IP image is to communicate the brand's value, allowing the traditional brand to merge with contemporary trends and to rebirth.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yutong Chen
AU  - Yan Lin
AU  - Dilong Yan
AU  - Haoxi Yang
PY  - 2023
DA  - 2023/12/30
TI  - IP image design of the time-honored herbal tea "Xinglinchun"
BT  - Proceedings of the 2023 3rd International Conference on Social Development and Media Communication (SDMC 2023)
PB  - Atlantis Press
SP  - 4
EP  - 13
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-178-4_2
DO  - 10.2991/978-2-38476-178-4_2
ID  - Chen2023
ER  -