Proceedings of the 2023 3rd International Conference on Social Development and Media Communication (SDMC 2023)

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Characteristics, Applications, Challenges and Coping Strategies of AI Technology in Cultural Communication: the Case of ChatGPT

Authors
Kexin Li1, *
1Shandong Institute of Commerce and Technology, Jinan, China
*Corresponding author. Email: kli10@kent.edu
Corresponding Author
Kexin Li
Available Online 30 December 2023.
DOI
10.2991/978-2-38476-178-4_25How to use a DOI?
Keywords
Culture Communication; AI; ChatGPT
Abstract

This paper will discuss in depth the characteristics, applications, challenges and coping strategies of AI (Artificial Intelligence) technology in the field of cultural communication, exemplified by ChatGPT. By analyzing the conceptual connotation and technical characteristics of ChatGPT, we understand that its powerful natural language processing capability has brought new opportunities and challenges to cultural communication.

In order to effectively cope with these challenges, this paper proposes a series of strategic reflections, including strengthening AI governance, establishing sound laws and regulations, adding the role of gatekeeper, actively decoding the underlying algorithmic technology, sounding the network monitoring system, and real-time sensing of public opinion dynamics. The implementation of these strategies will help ensure that the field of cultural communication continues to thrive in the age of AI and protect cultural diversity and quality.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2023 3rd International Conference on Social Development and Media Communication (SDMC 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
30 December 2023
ISBN
978-2-38476-178-4
ISSN
2352-5398
DOI
10.2991/978-2-38476-178-4_25How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Kexin Li
PY  - 2023
DA  - 2023/12/30
TI  - Characteristics, Applications, Challenges and Coping Strategies of AI Technology in Cultural Communication: the Case of ChatGPT
BT  - Proceedings of the 2023 3rd International Conference on Social Development and Media Communication (SDMC 2023)
PB  - Atlantis Press
SP  - 200
EP  - 209
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-178-4_25
DO  - 10.2991/978-2-38476-178-4_25
ID  - Li2023
ER  -