Proceedings of the 2023 3rd International Conference on Social Development and Media Communication (SDMC 2023)

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Study on Contemporary Film and Television Cultural Communication Strategies in the New Media Environment

Authors
Ning Kexin1, *
1School of Art and Media, Beijing Normal University, Beijing, China
*Corresponding author. Email: 1127922192@qq.com
Corresponding Author
Ning Kexin
Available Online 30 December 2023.
DOI
10.2991/978-2-38476-178-4_24How to use a DOI?
Keywords
New media; film and television culture; communication strategies; artificial intelligence
Abstract

With the development of new media technology and artificial intelligence technology, the communication of contemporary drama, film and television culture has undergone profound changes. This paper studies the impact of the new media environment on contemporary film and television cultural communication. It is believed that new media has promoted the diversification of content expression, the diversity of communication forms, and the personalization of user interaction, while also bringing fragmentation challenges. Therefore, content creators and communicators need to adopt new strategies to cope, especially the application of artificial intelligence technology, which will empower the personalization of communication content output and enhance the precision of communication promotion. This will become an important means for contemporary drama, film and television content to achieve effective new media communication. promotion, this will become an important means for contemporary drama, film and television content to achieve effective new media communication.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2023 3rd International Conference on Social Development and Media Communication (SDMC 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
30 December 2023
ISBN
978-2-38476-178-4
ISSN
2352-5398
DOI
10.2991/978-2-38476-178-4_24How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ning Kexin
PY  - 2023
DA  - 2023/12/30
TI  - Study on Contemporary Film and Television Cultural Communication Strategies in the New Media Environment
BT  - Proceedings of the 2023 3rd International Conference on Social Development and Media Communication (SDMC 2023)
PB  - Atlantis Press
SP  - 191
EP  - 199
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-178-4_24
DO  - 10.2991/978-2-38476-178-4_24
ID  - Kexin2023
ER  -