Research on Digital Media Brand Building Strategies for Agricultural Products in Nanchong from the Perspective of Comprehensive Rural Revitalization

DOI

10.2991/978-2-38476-178-4_21How to use a DOI?

Keywords

Comprehensive rural revitalization; Digital media brands; Shaping strategies

Abstract

The report to the 20th National Congress of the Communist Party of China proposes to comprehensively promote rural revitalization. At the appeal of the party and the government, with the development of market-oriented economy, the brand awareness of enterprises is constantly enhanced, and brand shaping plays a crucial role in the development of enterprises. Meanwhile, in pace with the advent of the new media era, driven by information technology, contemporary visual communication design has realized the transformation and development from "paper media" to "digital media". As the product of the contemporary information revolution, digital media brand plays a significant role in promoting corporate brand image in social information dissemination. This paper mainly takes the agricultural products in Nanchong as the point of penetration, analyzes the existing problems in the current transformation process of agricultural products brands from traditional brands to digital media brands, and deliberates the key points and measures of shaping local agricultural products' digital media brands. Driven by the comprehensive rural revitalization policy, this paper tries to explore how to deepen the regional characteristics of their brands in poor areas through digital media technology, so as to shape the brand design strategy of the unique image of agricultural products, and then achieve the common goal of poverty alleviation and prosperity.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Xiao Xiaojing
PY  - 2023
DA  - 2023/12/30
TI  - Research on Digital Media Brand Building Strategies for Agricultural Products in Nanchong from the Perspective of Comprehensive Rural Revitalization
BT  - Proceedings of the 2023 3rd International Conference on Social Development and Media Communication (SDMC 2023)
PB  - Atlantis Press
SP  - 167
EP  - 175
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-178-4_21
DO  - 10.2991/978-2-38476-178-4_21
ID  - Xiaojing2023
ER  -