Proceedings of the 2021 International Conference on Social Development and Media Communication (SDMC 2021)

Cooperative Governance and Development of Contemporary Villages

A Case Study Based on Qiyi Taobao Village

Authors
Haiyi Zhu1, *
1Harbin Institute of Technology, Heilongjiang, China
Corresponding Author
Haiyi Zhu
Available Online 17 January 2022.
DOI
10.2991/assehr.k.220105.210How to use a DOI?
Keywords
Taobao village; Collaborative governance; Wuchang rice; Qiyi village
Abstract

Internet economy has affected the industrial layout and farmers’ employment in rural areas. In China, the development of the Internet has led to the emergence of “Taobao villages”, which have used the rich local labor resources and superior natural conditions to solve employment and improve farmers’ income. However, the operation mode of “Taobao village” is difficult to popularize. Taking Qiyi village, Wuchang City, Heilongjiang Province, China as a case, this paper comprehensively uses the research methods of literature collection, field interview and questionnaire to elaborate the process of Qiyi village developing into Taobao village and the roles of various participants in this process. At the same time, this paper further discusses the reasons why the operation model of Taobao village is difficult to promote, and then puts forward some suggestions for improvement. This paper holds that effective cooperation and active participation of multiple subjects are the key to the success of Taobao village. Revitalization of new countryside should pay attention to the diversified participation of government, farmers and social forces. This case study will help to provide a model and enlightenment for contemporary rural development and also provide an analysis case for the study of pluralistic participation in local governance.

Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2021 International Conference on Social Development and Media Communication (SDMC 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
17 January 2022
ISBN
978-94-6239-512-1
ISSN
2352-5398
DOI
10.2991/assehr.k.220105.210How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Haiyi Zhu
PY  - 2022
DA  - 2022/01/17
TI  - Cooperative Governance and Development of Contemporary Villages
BT  - Proceedings of the 2021 International Conference on Social Development and Media Communication (SDMC 2021)
PB  - Atlantis Press
SP  - 1145
EP  - 1149
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220105.210
DO  - 10.2991/assehr.k.220105.210
ID  - Zhu2022
ER  -