Consumer Behaviors in Choosing the Hotpot Restaurant

Hai Di Lao and XiabuXiabu

DOI

10.2991/assehr.k.220105.284How to use a DOI?

Keywords

Behavioral economics; restaurants; service; price; customer preference

Abstract

Hotpot is a traditional and popular meal in China, two major popular restaurants in people’s mind are Hai Di Lao and XiabuXiabu. They have different characteristics and various strategies to maintain their performance. For instance, they have different pricing strategy, different method of service, and different types of hotpots. Other hotpot restaurants can hardly compete with them. This paper discusses the underlying reasons for the good performance in Hai Di Lao and XiabuXiabu through comparing data from their official website and using other theories. Overall, two restaurants are using different strategy: high level services verses cheaper price. This research presents that there are many means to become successful. There are many ways to achieve one result.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Zhiyuan Chang
PY  - 2022
DA  - 2022/01/17
TI  - Consumer Behaviors in Choosing the Hotpot Restaurant
BT  - Proceedings of the 2021 International Conference on Social Development and Media Communication (SDMC 2021)
PB  - Atlantis Press
SP  - 1539
EP  - 1543
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220105.284
DO  - 10.2991/assehr.k.220105.284
ID  - Chang2022
ER  -