Marketing Strategies for E-commerce Websites Under the New Media Trend

DOI

10.2991/assehr.k.220105.013How to use a DOI?

Keywords

new media; e-commerce website; marketing strategy

Abstract

With the continuous development of information technology in China, it has become an indispensable part in the daily life and production. As an economic model based on extended information technology, E-commerce technology has gradually been accepted by the public, from the traditional passive acceptance to active cooperation and active use, which serves as an opportunity as well as a challenge for e-commerce enterprises. They must ensure good performance in marketing, such as website marketing. Website marketing is an essential part of the e-commerce marketing process, and its level will directly determine the overall operation quality and efficiency of e-commerce enterprises. Therefore, the relevant staff must conduct in-depth research on it, optimize and innovate traditional marketing methods in the context of new media technology, improve the level of website marketing, to improve the influence of enterprises in all aspects and enable them to obtain a certain share in the e-commerce market. Based on this, this thesis makes an in-depth analysis of e-commerce website marketing against the backdrop of new media and formulates corresponding marketing strategies according to its characteristics.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Yinlu Li
PY  - 2022
DA  - 2022/01/17
TI  - Marketing Strategies for E-commerce Websites Under the New Media Trend
BT  - Proceedings of the 2021 International Conference on Social Development and Media Communication (SDMC 2021)
PB  - Atlantis Press
SP  - 60
EP  - 63
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220105.013
DO  - 10.2991/assehr.k.220105.013
ID  - Li2022
ER  -