Proceedings of the 2021 International Conference on Social Development and Media Communication (SDMC 2021)

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The Research on the Comparison of Hanfu Fashion Short Videos on Douyin and Tik Tok

Authors
Lian Tang1, a,*, †, Chenyi Wang2, b, *, †
1Queen Mary University of London Engineering School, Northwestern Polytechnical University, Shaanxi, 710072, P.R. China
2Shanghai International High School Of Britain, Australia & New Zealand, Shanghai, 201101, P.R.China.
†

These authors contributed equally.

*Corresponding author. Email: a lian.tang@se18.qmul.ac.uk
Corresponding Authors
Lian Tang, Chenyi Wang
Available Online 17 January 2022.
DOI
10.2991/assehr.k.220105.014How to use a DOI?
Keywords
Hanfu clothing; Douyin; Tik Tok; Short videos
Abstract

Hanfu, also called “Han clothing” in Chinese, is the traditional clothing for Han Chinese people. As short videos media, Douyin and Tik Tok provide platforms for Hanfu enthusiasts. Hanfu on these applications illustrates different communication of Hanfu culture as for different audiences in China and other foreign countries. To explore an appropriate way of intercultural communication on Hanfu, the research adopted qualitative research by sampling related videos and comments from Douyin and Tik Tok. The media presentation of Hanfu fashion determines audience recognition of it. Through analysing the hottest Hanfu videos on Douyin and Tik Tok, it is found that Hanfu culture communications are considered to be on different stages for Chinese and individuals in other countries.

Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2021 International Conference on Social Development and Media Communication (SDMC 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
17 January 2022
ISBN
978-94-6239-512-1
ISSN
2352-5398
DOI
10.2991/assehr.k.220105.014How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

risenwbib
TY  - CONF
AU  - Lian Tang
AU  - Chenyi Wang
PY  - 2022
DA  - 2022/01/17
TI  - The Research on the Comparison of Hanfu Fashion Short Videos on Douyin and Tik Tok
BT  - Proceedings of the 2021 International Conference on Social Development and Media Communication (SDMC 2021)
PB  - Atlantis Press
SP  - 64
EP  - 69
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220105.014
DO  - 10.2991/assehr.k.220105.014
ID  - Tang2022
ER  -