Proceedings of the International Conference on Sustainable Collaboration in Business, Technology, Information, and Innovation (SCBTII 2024)

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E-Commerce Adoption, Entrepreneurial Orientation, and Market Orientation to Improve SME Business Performance (A Study of the Cibaduyut Shoe Center)

Authors
Sunu Puguh Hayu Triono1, *, Risma Dayanti1, Pebri Yanida2
1School of Economics and Business, Telkom University, Bandung, Indonesia
2Faculty of Economics and Business, Widyatama University, Bandung, Indonesia
*Corresponding author. Email: sunupuguhht@telkomuniversity.ac.id
Corresponding Author
Sunu Puguh Hayu Triono
Available Online 19 November 2024.
DOI
10.2991/978-94-6463-558-4_28How to use a DOI?
Keywords
Business Performance; E-Commerce Adoption; Entrepreneurial Orientation; Market Orientation; MSME
Abstract

Small and Medium-sized Enterprises (SMEs) are crucial to Indonesia’s national economic development. However, many SMEs have seen a decline in performance since the pandemic and have struggled to recover. E-commerce has the potential to enhance their business performance. This study explores how adopting e-commerce affects the performance of SMEs in Cibaduyut Shoes Center, employing quantitative methods and data collection through questionnaires. The analysis, based on responses from 82 participants using the SEM-PLS technique, reveals that entrepreneurial orientation, market orientation, and e-commerce adoption positively influence business performance. These findings highlight the importance of adopting e-commerce, along with fostering entrepreneurial and market orientations for SME owners and managers. Additionally, the research contributes to strategic management literature by supporting the Resource-Based View (RBV) theory.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Sustainable Collaboration in Business, Technology, Information, and Innovation (SCBTII 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
19 November 2024
ISBN
978-94-6463-558-4
ISSN
2352-5428
DOI
10.2991/978-94-6463-558-4_28How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Sunu Puguh Hayu Triono
AU  - Risma Dayanti
AU  - Pebri Yanida
PY  - 2024
DA  - 2024/11/19
TI  - E-Commerce Adoption, Entrepreneurial Orientation, and Market Orientation to Improve SME Business Performance (A Study of the Cibaduyut Shoe Center)
BT  - Proceedings of the International Conference on Sustainable Collaboration in Business, Technology, Information, and Innovation (SCBTII 2024)
PB  - Atlantis Press
SP  - 480
EP  - 500
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-558-4_28
DO  - 10.2991/978-94-6463-558-4_28
ID  - Triono2024
ER  -