Proceedings of the International Conference on Sustainable Collaboration in Business, Technology, Information, and Innovation (SCBTII 2023)

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Smart Retailing: A Study Regarding the Purchase Intention of Beauty Products Vending Machine

Authors
Dinda Maharani Widyaputri1, *, N. Kusumawati1
1Bandung Institute of Technology, Bandung, Indonesia
*Corresponding author. Email: dinda_maharani@sbm-itb.ac.id
Corresponding Author
Dinda Maharani Widyaputri
Available Online 19 November 2023.
DOI
10.2991/978-94-6463-292-7_10How to use a DOI?
Keywords
Smart Retailing; Vending Machine; Purchase Intention; Beauty Products; PLS-SEM
Abstract

Innovation on smart retailing continues to develop to provide customers a better shopping experience. Among many forms of smart retailing, vending machines are the one that is starting to be utilized by Indonesian retailers, specifically, by local cosmetic companies. Due to COVID- 19, SYCA & Rollover Reaction innovate their way of selling beauty products by placing vending machines in different locations. Despite many abandoned vending machines, those 2 local cosmetic companies still undergo this smart retailing strategy. According to the preliminary study, there is a gap in the purchase intention of Indonesian customers since only 9.6% of the respondents had actually gotten to the purchasing stage. Therefore, this research examines the factors that influence the purchase intention of beauty products vending machines. Mixed method is used in this research between 7th and 30th of May 2023 by conducting a semi-structured interview for the qualitative approach and online questionnaire to 210 females from Jakarta & Bandung area for the quantitative approach. The author selects interviewees and respondents via non-probability sampling method. The data were analyzed using open coding, descriptive statistics, and the PLS-SEM method. Results indicated that COVID-19 has an impact on the vending machine pandemic benefits. Furthermore, shopping experience perception, perceived ease-of-use of vending machines, and exclusive price promotion & product bundling on vending machines has an impact on the intention to purchase beauty products via vending machines. The findings of this research are expected to give insight related to vending machine utilization to cosmetic companies and/or other companies.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Sustainable Collaboration in Business, Technology, Information, and Innovation (SCBTII 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
19 November 2023
ISBN
978-94-6463-292-7
ISSN
2352-5428
DOI
10.2991/978-94-6463-292-7_10How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Dinda Maharani Widyaputri
AU  - N. Kusumawati
PY  - 2023
DA  - 2023/11/19
TI  - Smart Retailing: A Study Regarding the Purchase Intention of Beauty Products Vending Machine
BT  - Proceedings of the International Conference on Sustainable Collaboration in Business, Technology, Information, and Innovation (SCBTII 2023)
PB  - Atlantis Press
SP  - 158
EP  - 184
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-292-7_10
DO  - 10.2991/978-94-6463-292-7_10
ID  - Widyaputri2023
ER  -