How Ho Chi Minh City students’ green product consumption is affected by the application ICTs innovation nowadays: a case for Vietnamese business to enhance green product consumption by understanding the role of application ICTS

DOI

10.2991/978-94-6463-583-6_17How to use a DOI?

Keywords

Environmental concerns; green consumption value; green product consumption; ICTs innovation; perceived effectiveness

Abstract

Green consumption is a consumption trend since environmental issues become a major concern for many countries. Vietnam has become a market where businesses carefully learn about the factors affecting the green consumption behavior of customers, especially university students. Along with the green wave, Information and Communication Technologies (ICTs) are considered a factor influencing green purchasing behavior. This article examines the role of perceived effectiveness, environmental concerns, and green consumption value in influencing students in Ho Chi Minh City to purchase green products with the moderating effect of application ICTs innovation. It builds upon existing research on the theory of planned behavior (TPB), and the theory of reasoned action (TRA) by providing insights into students’ consumer behavior and offering management implications for the consumption practice of eco-friendly products.

We use the convenient sampling method to collect the primary data, then eliminate the incomplete response and unsuitable data and our research’s sample size is 249 complete responses. We performed some tests like reliability testing Cronbach’s Alpha scale; Exploratory Factor Analysis (EFA), Composite Reliability (CR), confirmatory factor analysis (CFA), convergent validity, Discriminant validity and SEM model test, Independent Sample T-Test, and One-way ANOVA. Finally, we have concluded that almost all hypotheses are supported but perceived effectiveness (FEE) has a positive impact on consumption attitude, Consumption attitude (AT) has a positive effect on consumption behavior of green products. In the end of our paper, we have some suggestions for businesses to know how to apply ICTs into attracting the customers to consume green products.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Thu Le
AU  - Thai Dinh
AU  - Thuy Ngo
AU  - Ngoc Nguyen
AU  - Long Ly
AU  - Son Ha
PY  - 2024
DA  - 2024/11/26
TI  - How Ho Chi Minh City students’ green product consumption is affected by the application ICTs innovation nowadays: a case for Vietnamese business to enhance green product consumption by understanding the role of application ICTS
BT  - Proceedings of the 2nd International Conference - Resilience by Technology and Design (RTD 2024)
PB  - Atlantis Press
SP  - 325
EP  - 348
SN  - 1951-6851
UR  - https://doi.org/10.2991/978-94-6463-583-6_17
DO  - 10.2991/978-94-6463-583-6_17
ID  - Le2024
ER  -