Proceedings of the 2nd International Conference - Resilience by Technology and Design (RTD 2024)

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The Relationship between Students’ Perceptions of AI Applications and Intention to Use, Mediating Role of Satisfaction

Authors
Ngoc-Hong Duong1, *, Khanh-Linh Tran1, Tran-Thu-Van Phan1, Ly-Thuy-Vi Nguyen1, Bich-Ngoc Do1, Thi-Thu-Quynh Duong1
1School of International Business and Marketing, University of Economics Ho Chi Minh City (UEH), Ho Chi Minh, Vietnam
*Corresponding author. Email: hongdn@ueh.edu.vn
Corresponding Author
Ngoc-Hong Duong
Available Online 26 November 2024.
DOI
10.2991/978-94-6463-583-6_12How to use a DOI?
Keywords
AI Applications; Higher Education; Intention to Use; Satisfaction; Students’ Perceptions; Vietnam
Abstract

This study explores the relationship between how students perceive AI applications and their willingness to use these technologies in higher education. The study is based on the educational environment of Vietnam, where there is a simultaneous occurrence of rapid technical progress and educational development. The researchers utilized quantitative surveys in this study, gathering data from a broad sample of students enrolled in higher education institutions. The study utilized structural equation modeling (SEM) to examine the intricate connections between students’ perceptions of AI applications, their contentment with these technologies, and their inclination to adopt AI-driven tools for educational purposes. The findings emphasize the crucial function of satisfaction in mediating the relationship between perceptions of AI applications and plans to adopt them. Additionally, perceived ease of use, perceived usefulness, personal learning profile, personal learning environment specific to the Vietnamese context are explored in depth, clarifying on the ways in which these factors shape students’ attitude and behavior towards AI in higher education.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2nd International Conference - Resilience by Technology and Design (RTD 2024)
Series
Advances in Intelligent Systems Research
Publication Date
26 November 2024
ISBN
978-94-6463-583-6
ISSN
1951-6851
DOI
10.2991/978-94-6463-583-6_12How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ngoc-Hong Duong
AU  - Khanh-Linh Tran
AU  - Tran-Thu-Van Phan
AU  - Ly-Thuy-Vi Nguyen
AU  - Bich-Ngoc Do
AU  - Thi-Thu-Quynh Duong
PY  - 2024
DA  - 2024/11/26
TI  - The Relationship between Students’ Perceptions of AI Applications and Intention to Use, Mediating Role of Satisfaction
BT  - Proceedings of the 2nd International Conference - Resilience by Technology and Design (RTD 2024)
PB  - Atlantis Press
SP  - 245
EP  - 271
SN  - 1951-6851
UR  - https://doi.org/10.2991/978-94-6463-583-6_12
DO  - 10.2991/978-94-6463-583-6_12
ID  - Duong2024
ER  -