The Existence Of Radio As Advertising Media In Indonesia Within The Internet Era

DOI

10.2991/reka-18.2018.73How to use a DOI?

Keywords

radio, internet, advertising, media

Abstract

Radio is a channel for advertising. While the radio business itself also runs from advertising. Many people consider radio dead and left by listeners. The number of viewers is certainly one of the considerations of advertisers in choosing media to advertise. This paper explores how radio adapts to the development of new media, especially to retain listeners and advertisers. Through research using qualitative methods with the object of research on radio stations in Indonesia, it shows that the radio has not died. Radio penetration is still quite high, with the largest audience segment being generation X (35-49 years). The internet has become a new tool for increasing interaction between radio and listeners.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ercilia Rini Octavia
PY  - 2018/11
DA  - 2018/11
TI  - The Existence Of Radio As Advertising Media In Indonesia Within The Internet Era
BT  - Proceedings of the 3rd International Conference on Creative Media, Design and Technology (REKA 2018)
PB  - Atlantis Press
SP  - 333
EP  - 338
SN  - 2352-5398
UR  - https://doi.org/10.2991/reka-18.2018.73
DO  - 10.2991/reka-18.2018.73
ID  - RiniOctavia2018/11
ER  -