Tri Pramana As Visual Communication Design Approach

DOI

10.2991/reka-18.2018.72How to use a DOI?

Keywords

Tri Pramana, Local Wisdom, Visual Communication Design

Abstract

Tri Pramana (Desa, Kala, Patra) are the human efforts to use their mind (cognitive) to act and behave towards something, object, or event that occurs in a particular space. These ideas can be realized in various forms, ranging from habits, rules, values, traditions, even religions adopted by the local community. This study used a qualitative-descriptive approach to explore the values of the local wisdom of Desa, Kala, and Patra as an approach in making visual communication design. The results of the study showed that design is seen as a medium of communication, aesthetic linkages, signs, symbols and meaning values. Design is also one way to present ideas and values of cultural identity that become the spirit of a design work. Every single design always has a close relationship between humans and environment and culture. Design works always dynamically follow the conception of a culture that is in line with the concept of Desa, Kala and patra where the design work is presented. A successful design work in terms of communication and aesthetics is a work that is able to build relationships between humans, environment and culture.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - IGN Tri Marutama
AU  - Sigit Surnomo Adi
AU  - Esti Wulandari
AU  - Rudi W. Herlambang
PY  - 2018/11
DA  - 2018/11
TI  - Tri Pramana As Visual Communication Design Approach
BT  - Proceedings of the 3rd International Conference on Creative Media, Design and Technology (REKA 2018)
PB  - Atlantis Press
SP  - 329
EP  - 332
SN  - 2352-5398
UR  - https://doi.org/10.2991/reka-18.2018.72
DO  - 10.2991/reka-18.2018.72
ID  - TriMarutama2018/11
ER  -