Strategic Agility on SME: A Case Study of Small Doll Industry in Bandung

DOI

10.2991/assehr.k.210304.086How to use a DOI?

Keywords

Strategic, SME, Industry, Bandung

Abstract

The rapidly changing business environment requires every company to be adaptive in order to survive. Likewise, it is experienced by small industrial companies in Indonesia. With limited capital, it is not easy for them to be agile in facing environmental changes that threaten business continuity. The purpose of this research is to study how the strategic agility of a small industry in dealing with a changing environment. This research is a case study in a small doll industrial company in Bandung, West Java Province of Indonesia, which was carried out in 2007, 2011 and 2019. The method used is a qualitative method. The results of the study illustrate the change in business model that reflects the strategic agility of this small industrial company to be able to survive in a changing environment that threatens the survival of their business.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Widjajani
AU  - R Nurjaman
AU  - E Dwipriyoko
PY  - 2021
DA  - 2021/03/08
TI  - Strategic Agility on SME: A Case Study of Small Doll Industry in Bandung
BT  - Proceedings of the 1st Paris Van Java International Seminar on Health, Economics, Social Science and Humanities (PVJ-ISHESSH 2020)
PB  - Atlantis Press
SP  - 392
EP  - 395
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210304.086
DO  - 10.2991/assehr.k.210304.086
ID  - 2021
ER  -