Website Development on Advertising

DOI

10.2991/assehr.k.210304.087How to use a DOI?

Keywords

Website, Development, Advertising

Abstract

This study aims to build a website as an effective modern promotion media for a cafe, which based on consumer preference so the consumers are able to recognize products more deeply. In this study the researchers used a qualitative research method by collecting survey data conducted directly on the consumers. The results of this study is building a website as a promotional medium that will produce content to introduce the product history, product types, product manufacturing stages, and workers involved in making products. Product introduction is needed so the consumers can get the product and know the advantages between other products on the market. In addition, this promotion is needed in order to increase selling prices and expand the range of product geographical segmentation.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - E S Soegoto
AU  - E Nugraha
AU  - R U Mega
PY  - 2021
DA  - 2021/03/08
TI  - Website Development on Advertising
BT  - Proceedings of the 1st Paris Van Java International Seminar on Health, Economics, Social Science and Humanities (PVJ-ISHESSH 2020)
PB  - Atlantis Press
SP  - 396
EP  - 399
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210304.087
DO  - 10.2991/assehr.k.210304.087
ID  - Soegoto2021
ER  -