Consumer Perspectives on the Implementation of CHSE Certification (Clean, Health, Safety, Environment Sustainability) at Fast Food Restaurants in Palembang City
- DOI
- 10.2991/aebmr.k.211223.001How to use a DOI?
- Keywords
- CHSE Certification; Health Protocol; Fast Food Restaurant
- Abstract
CHSE stands for Clean, Health, Safety, and Environmental Sustainability, which is a certification policy by the Ministry of Tourism and Creative Economy, the Republic of Indonesia, implemented to restore public confidence in the tourism sector and the creative economy in Indonesia, as a catalyst for economic growth. during the covid-19 pandemic. The CHSE program is applied to the tourism industry sub-sectors, one of which is Restaurants. This research was conducted to identify the consumer’s point of view on the implementation of CHSE in Fast Food Restaurants in Palembang. The research was conducted using survey techniques and analytical descriptive analysis carried out for thirty days in six fast-food restaurants in Palembang with a total sample of 402 respondents. The results showed that during the pandemic, 86 percent of respondents still frequented restaurants where 65 percent of them belonged to the generation Z category and 43.8 percent of respondents still dined at restaurants. As many as 73.6 percent of respondents still think that CHSE is the same as a health protocol and there is an increase in consumer confidence of 12.8 percent that the application of CHSE in restaurants has a lower chance of infection.
- Copyright
- © 2021 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Rebeka Ulitama S. AU - Pelliyezer Karo Karo AU - Rona Meilysa Pasaribu AU - Popy Vebiola AU - Netta Nopy PY - 2021 DA - 2021/12/24 TI - Consumer Perspectives on the Implementation of CHSE Certification (Clean, Health, Safety, Environment Sustainability) at Fast Food Restaurants in Palembang City BT - Proceedings of the Palembang Tourism Forum 2021 (PTF 2021) PB - Atlantis Press SP - 1 EP - 8 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.211223.001 DO - 10.2991/aebmr.k.211223.001 ID - S.2021 ER -